Campus 6 Launch Event


Skanska Romania is part of the Skanska Group, world leader in project development and construction. The company wanted to organize the opening event for the first phase of construction for Campus 6, their newest office project. The event aimed to bring close to the target audience the benefits and benefits of Campus 6 as a healthy, innovative, flexible workspace where employees can express their creativity and find their way of life reflected.


The Perceptum solution

For the Campus 6 project launch event, Perceptum Concept proposed the best solution for transforming the site from the Iuliu Maniu intersection with Vasile Milea - where the Skanksa project is being developed - into a fresh, relaxed and friendly space.


One of the key moments of the event was the presentation of the Skanska time capsule. Perceptum included in the event a large augmented reality wall that incorporated four images representative of the four promoted messages. Guests could interact with the wall, while enjoying a unique networking area near it. With the augmented reality application - available on both guest and phone tablets - we created an animated, original story about Campus 6 differentiators that immediately caught the attention and interest.

of the guests considered receiving an offer for their future location

The results

The guests were extremely positive about the new business location opportunity and more than 55% of the guests expressed interest in receiving an offer to consider for their future location, when they received the follow-up email.

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