Christmas Campaign

Ceetrus, the main real estate partner of the Auchan commercial division, needed to mark the winter holidays with a marketing campaign that would provide Romanians with reasons for joy and optimism after a challenging year for everyone.

Perceptum solution

The Perceptum agency proposed the winning concept, “3X Holiday Gifts, from Autumn to Winter” (“De 3X daruri de sărbători, din toamnă până-n iarnă”), which promises everyone three times more joy, more optimism, and more chances to win with each entry.

October 16 to December 15, 2020, 19 Auchan and Aushopping shopping centers managed by Ceetrus Romania became holiday destinations with hundreds of gifts.

Our agency developed the entire integrated marketing campaign, from concept and visual identity to in-store implementation, decorations, props, and in-store branding, to online multi-channel promotion through the Programmatic Marketing campaign, Waze Ads, dedicated web page, participant management, winners, and campaign prizes.

To ensure the campaign message reached as many customers as possible, we installed interactive trees in all centers equipped with motion sensors and sound messages. Online, we adorned a dedicated campaign page, and in stores, we brought leaf-snowflake ornaments, the symbol of surprise holidays, designed by our team.

The contest strategy was designed to generate maximum engagement from customers: thus, each campaign participant receives not one but three chances to win. One chance every hour through the 50 lei gift voucher, another chance every week by having the possibility to win a smart TV, and at the end of the campaign, the third chance, when they also enter the draw for the grand prize, a 30,000 lei voucher for home decoration.