Uniqua
UNIQA needed to generate awareness of the importance of prevention at the UNIQA Asigurari Bucharest 10k and Family Run event. The Health Point truck was present in Parcul Izvor, Bucharest, inviting the public to assess their physical condition and get fitness and nutrition advice from specialists.
The Perceptum solution
The event that was constructed around the UNIQA truck, was a dynamic and interactive way of consolidating UNIQA Asigurari as a promoter of the best health and prevention solutions, with an important role in raising awareness about the benefits of choosing a healthy lifestyle.
Exclusive activations (first time in Romania): the public could test their courage by virtual paragliding and interactive climbing wall and they could prepare for the UNIQA Asigurari Bucharest 10k and Family Run attending the free fitness classes delivered by World Class trainers.
UNIQA Health Point was received with the same enthusiasm in Timisoara, where it was open to public between 7-9 of April. The virtual paragliding and interactive wall climbing were also present. For both locations, all participants could win attractive branded gifts and the luckiest ones received fitness bracelets, through offline and Social Media activations.
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The results
Following the weekend UNIQA Health Point activations, UNIQA Asigurari FB Page increased with over 50%. All UNIQA Health Point posts have produced record high organic reach (10k).
UNIQA Health Point activation messages were followed by more than 300.000 interactions with the online targeted public (reach & views) and over 5,500 participants to the events in Bucharest and Timisoara.